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The China Beauty Consumer, Pre- and Post Coronavirus

Although impacted by the coronavirus pandemic, initial indicators show that China’s economy is rebounding, and the beauty industry is poised for a speedy recovery. We discuss findings from our proprietary survey of beauty consumers in China—as well as recent data about the market—to examine the preferences and spending behaviors of this demographic prior to the coronavirus pandemic and learnings coming out of the crisis.

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Experiential Retail: VR Technology Drives Consumer Engagement and 70% Higher Conversion Rates

Due to the widespread store shutdowns amid the coronavirus pandemic, consumers are shopping online for nearly all of their discretionary needs. We explore how brands and retailers can leverage virtual reality technologies to enhance their e-commerce offerings and engage with shoppers through experiential retail—while realizing benefits such as higher purchase conversion rates and wider reach to consumers.

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