Bao Arakov, Analyst

Access research reports and presentations on the retail and technology ecosystem, including consumers, companies, economies, and retail and technology trends. Use the filters below to find research reports and presentations by sector, theme, company or other parameters. Alternatively, use the search box above to find relevant research content.

Deep Dive | July 21, 2022 Premium

China Livestreaming E-Commerce Survey 2022: Value and Brand Trust Are Key in Live-Video Shopping

We present insights into the current state of the livestreaming market in China, based on findings from a proprietary consumer survey. We explore the use of livestream shopping, popular platforms, categories and formats, consumer spending behaviors and more.

Insight Report | July 14, 2022 Premium

Livestreaming Latest, July 2022: Social Media and Gaming Platforms Become Live Shopping Destinations

As part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space—namely, moves by social media platforms and online marketplaces to become destinations for live shopping, as well as brands tapping the gaming space. We offer examples of recent livestreaming events from retail companies globally.

Deep Dive | June 16, 2022 Premium

Think Tank: Livestreaming E-Commerce Gains Ground in the US

The live shopping landscape is growing more competitive as consumer adoption increases. In this Think Tank, we explore the livestreaming e-commerce market in the US, including its size, market factors and themes we are watching.

Insight Report | June 16, 2022 Premium

Livestreaming Latest, June 2022: Battle for Creators on Social Media Platforms Intensifies

As part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space—centered around content creators and gamification. We also offer examples of recent livestreaming events from retail companies globally.

Deep Dive | June 15, 2022 Premium

Think Tank: Seizing Social Commerce Opportunities in the US

Social commerce has become a key channel for retail companies to offer a seamless shopping experience. In this Think Tank, we explore the social commerce market in the US, including its development, market factors and trends we are watching.

Insight Report | June 15, 2022 Premium

Video: Think Tank—Social Commerce

Bao Arakov, Analyst at Coresight Research, talks about our new research on social commerce. In this short video, we cover who is using social media for shopping, what they are looking for and the impact of influencers.

Insight Report | June 7, 2022 Premium

6.18 Shopping Festival 2022: Five Trends To Watch

The extended 6.18 shopping festival in China is already well under way, with pre-sales and first sales periods providing a boost to consumer spending. We present five trends to watch during this year’s festival, covering sustainability, the metaverse, omnichannel strategies and more.

Insight Report | May 17, 2022 Premium

Livestreaming Latest, May 2022: TikTok, Media Companies and Leading Retailers Drive the Global Expansion of Live Shopping

As part of our Livestreaming Latest series, we present recent M&A and investment activity as well as three notable trends in the global livestreaming space—namely, the increasing popularity of TikTok live shopping, partnerships with media companies, and livestreaming campaigns by leading retailers. We also offer examples of recent livestreaming events from retail companies globally.

Deep Dive | May 17, 2022 Free Report

Understanding the Livestreaming Opportunity: Global Retail Executive Survey Findings

We explore the fast-growing livestreaming e-commerce channel, leveraging findings from a Coresight Research survey of retail executives from around the world to assess the current use of livestreaming and retail companies’ expectations in the live-shopping space moving forward.

Event Presentation | May 9, 2022 Premium

Key Trends in China’s Beauty Market

On May 4, 2022, Coresight Research presented at CEW’s State of the Industry event on China’s beauty market. In this presentation, we explore key trends in the market, covering the rise of the men’s beauty sector, emerging multi-brand beauty stores and what’s driving the growth of C-beauty brands.

Deep Dive | May 4, 2022 Premium

US Social Commerce Survey 2022: Capitalizing on Social Media Influence in Retail

We present insights into social media shopping in the US, using findings from our latest social commerce survey. We explore the role of social media in the shopping journey, covering platforms, product categories, shopper demographics, influencers and livestreaming.

Deep Dive | April 19, 2022 Premium

US Livestreaming E-Commerce Survey 2022: Demand for Entertainment Drives Viewership

We present insights into the current state of the livestreaming market in the US, using findings from our latest livestreaming consumer survey. We explore the role of livestreaming in the shopping journey, covering the market’s size, conversion rate and different formats.

Event Presentation | March 28, 2022 Premium

Seizing the Livestreaming Opportunity: Insights Presented at Shoptalk 2022

On March 28, 2022, Deborah Weinswig, CEO and Founder of Coresight Research, presented at Shoptalk 2022 on the topic of livestreaming e-commerce. In this presentation, we explore the shoppable-video opportunity for brands and retailers, covering key survey findings and strategies by notable companies.

Insight Report | March 16, 2022 Premium

Livestreaming Latest, March 2022: Emerging Creators and the Metaverse Are Reshaping the Livestreaming Landscape

As part of our Livestreaming Latest series, we present recent M&A and investment activity as well as three notable trends in the global livestreaming space—namely, the rise of independent content creators, the rollout of regular livestream schedules, and brands’ efforts to capture live commerce opportunities in the metaverse. We also offer examples of recent livestreaming events from retail companies globally.

Deep Dive | January 16, 2022

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Six Livestreaming Myths Debunked: How To Optimize US Livestreaming E-Commerce Strategies

We debunk six myths about livestreaming e-commerce, presenting brands and retailers with critical insights into optimizing their digital transformation strategies to win in the US live-shopping space.