Insight Report | August 16, 2021 Premium US Back to School 2021: Online versus OfflineAs part of our US Back to School 2021 series, we discuss our expectations for online and offline shopping this season, using proprietary US consumer survey findings. We present our estimates for digital and physical sales, in-store traffic and e-commerce penetration. Read More
Insight Report | July 12, 2021 Premium US Back to School 2021: Return to the Classroom To Drive a Double-Digit Bounce in Retail SpendWith students likely to return to in-person classes this fall, we present our outlook for US back-to-school spending this season. We cover the top spending categories for students from kindergarten through Grade 12, as well as analysis of the current economic backdrop. Read More
Insight Report | August 27, 2020 Premium US Back to School 2020: Digital Trends and Digital Learning—Online Sales Set To Be Up Strongly in a Weak Total MarketAs part of our US Back to School 2020 series, we present three insights into digital trends this season—covering e-commerce market share and growth, consumer expectations of how and where they will shop for BTS, and how retailers are promoting digital shopping. We also discuss the role of remote learning in school-reopening plans and how this is impacting BTS shoppers’ spending expectations for online learning. Read More
Insight Report | August 12, 2020 Premium US Back to School 2020: Consumer Survey Update—Further Shift of Spending from In-School to Digital LearningPart of our US Back to School 2020 series, we provide an update on consumer attitudes toward the back-to-school season, based on a recent Coresight Research survey of US consumers. We discuss our findings across three key topics—spending expectations, concerns about Covid-19 and attitudes toward in-store versus online shopping—with a focus on in-school versus online learning. Read More
Insight Report | August 3, 2020 Premium US Back to School 2020: A Redefined Shopping BasketPart of our US Back to School 2020 series, we look at what the shopping basket may look like this season amid uncertainty around school and college reopening models due to the coronavirus crisis. We discuss the challenges that retailers face in determining demand and the implications of the transformed BTC season for students and retailers. Read More
Insight Report | July 28, 2020 Premium US Back to School 2020: The Outlook for Retail amid Uncertainty and a Gloomy Economic BackdropLaunching our US Back to School 2020 series, we outline our expectations for the season this year, which is being shaped by the coronavirus crisis. We discuss the core market drivers behind our estimates of consumer spending in the US—including consumer focus on health and safety, the impact of Covid-19 on discretionary retail, potential school and college reopening models and the economic backdrop. Read More
Deep Dive | August 14, 2019 Premium US Back-to-School 2019: Fashion Trends and Apparel SpendingWe review fashion trends and apparel spending intentions that will shape demand for clothing and footwear this back-to-school season. Read More
Insight Report | August 8, 2019 Premium US Back-to-School 2019: Digital TrendsThis is the second report in our US Back-to-School series for 2019. Here, we assess the digital trends that we expect to see this shopping season. Read More
Deep Dive | July 29, 2019 Premium US Back to School 2019: Retail OutlookIn our first report in our US Back-to-School series for 2019, we provide an outlook for US retail this back-to-school season. Read More
Insight Report | August 15, 2018 Premium US Back-to-School 2018: A Review of Fashion Trends and Apparel SpendingThis is the third and final report in our US Back-to-School series for 2018. Here, we review fashion trends and apparel spending expectations that will shape demand for clothing and footwear this back-to-school season. Read More
Deep Dive | August 8, 2018 Premium US Back-to-School 2018 Digital Trends: Shoppers Turn from Social Media to M-CommerceSocial media is losing its influence over back-to-school shoppers. Fewer consumers plan to use it in their shopping for this season. Retailers continue to push their campaigns, incorporating more content from unpaid customers who seem authentic and reach a market beyond the stores’ follower bases. Read More
Insight Report | July 30, 2018 Premium US Back-to-School 2018 Retail Outlook: Shoppers Look Ready to SpendThis is the first report in our US Back-to-School series for 2018. Read More
