Insight Report 6 minutes PremiumUS Back to School 2021: Online versus Offline Coresight Research August 16, 2021 What's InsideAs part of our US Back to School 2021 series, we discuss our expectations for online and offline shopping this season, using proprietary US consumer survey findings. We present our estimates for digital and physical sales, in-store traffic and e-commerce penetration. Read our first report in the US Back to School 2021 series for an outlook of the top spending categories for students from kindergarten through 12th grade, as well as analysis of the current economic backdrop. Contents (Click to navigate) What’s the Story? Why It Matters BTS Online and In-Store Sales and Traffic Trends: In Detail Online-Offline Spending Split BTS In-Store Shopping: Moderating Traffic Declines Amid Loosening Store Restrictions and Shopping Innovations BTS E-Commerce: Online Sales To Follow Positive Overall US E-Commerce Trends What We Think This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: August 2023 Monthly Consumer Update: US, UK and ChinaGenerative AI Latest: Empowering Productivity and Marketing Globally, Regulations for Responsible Use in ChinaAugust 2023 US Retail Sales: Consistent Consumer Spending Drives Moderate Sales GrowthWeekly US and UK Store Openings and Closures Tracker 2023, Week 30: US Openings Up 7%