Insight Report 6 minutes Premium

US Back to School 2021: Online versus Offline

What's Inside

As part of our US Back to School 2021 series, we discuss our expectations for online and offline shopping this season, using proprietary US consumer survey findings. We present our estimates for digital and physical sales, in-store traffic and e-commerce penetration.

Read our first report in the US Back to School 2021 series for an outlook of the top spending categories for students from kindergarten through 12th grade, as well as analysis of the current economic backdrop.

Contents (Click to navigate)

What’s the Story?

Why It Matters

BTS Online and In-Store Sales and Traffic Trends: In Detail

Online-Offline Spending Split

BTS In-Store Shopping: Moderating Traffic Declines Amid Loosening Store Restrictions and Shopping Innovations

BTS E-Commerce: Online Sales To Follow Positive Overall US E-Commerce Trends

What We Think

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