Insight Report 6 minutes PremiumUS Back to School 2021: Online versus Offline Coresight Research August 16, 2021 What's InsideAs part of our US Back to School 2021 series, we discuss our expectations for online and offline shopping this season, using proprietary US consumer survey findings. We present our estimates for digital and physical sales, in-store traffic and e-commerce penetration. Read our first report in the US Back to School 2021 series for an outlook of the top spending categories for students from kindergarten through 12th grade, as well as analysis of the current economic backdrop. Contents (Click to navigate) What’s the Story? Why It Matters BTS Online and In-Store Sales and Traffic Trends: In Detail Online-Offline Spending Split BTS In-Store Shopping: Moderating Traffic Declines Amid Loosening Store Restrictions and Shopping Innovations BTS E-Commerce: Online Sales To Follow Positive Overall US E-Commerce Trends What We Think Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: 4Q24 Retail Inventory Insights: Retailers Maintain Lean Inventories as Overall Inventory Ratio Remains UnchangedWeekly US and UK Store Openings and Closures Tracker 2025, Week 8: US Store Closures Exceed 3,000, Up 420% Year Over YearWeekly US and UK Store Openings and Closures Tracker 2025, Week 11: US Store Openings Gain Momentum—Updates from BJ’s, Dick’s, Macy’s and MoreMusic Festivals: A Key Opportunity for Retail Brand Engagement
