Data-driven insights that help companies navigate the changing retail and technology landscape. LEARN MORE
Insight Reports 8 minutes Premium

US Back-to-School 2018: A Review of Fashion Trends and Apparel Spending


Executive Summary

This is the third and final report in our US Back-to-School series for 2018. Here, we review fashion trends and apparel spending expectations that will shape demand for clothing and footwear this back-to-school season.

  • Apparel trends this year include distressed and embellished denim, graphics, prints and florals, and metallics.
  • Per-shopper clothing spending is likely to be roughly flat year over year, but shoppers plan to spend more on shoes.
  • School uniforms have seen growth, as more parents report their children’s schools requiring uniforms. More and more retailers are providing uniform solutions.

This report is for Premium subscribers only. Learn more about subscriptions here.
If you are a Premium subscriber, please log in.

Other research you may be interested in: