Insight Report 7 minutes PremiumUS Back-to-School 2019: Digital Trends Coresight Research August 8, 2019 Executive SummaryThis is the second report in our US Back-to-School series for 2019. Here, we assess the digital trends that we expect to see this shopping season. Coresight Research estimates that approximately 28.3% of total US back- to-school spend will be online this year, up from 26.1% in 2018. Mobile commerce will maintain its growth momentum and underpin the rise in online retail sales. Amazon, Walmart and Target arethe most popular online retailers among US mothers for purchasing back-to-school supplies, according to a Field Agent survey. Retailers such as Macy’s and Target are implementing digital and omnichannel strategies to capture spending by cross-channel back-to-school shoppers. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly UK Store Openings and Closures Tracker 2025, Week 22: Marks & Spencer Announces Additional Store OpeningsThe Tech-Driven Future of US Retail: AI To Power Smarter Supply Chains, Seamless Operations and Personalized ExperiencesAnalyst Corner: What’s Happening in China’s Economy? Analyzing Retail and Consumer Metrics with Madhav PitaliyaWeekly US and UK Store Openings and Closures Tracker 2025, Week 1: Big Lots Set to Keep Some Stores Open in 2025