Deep Dive 5 minutes Premium

US Back-to-School 2019: Fashion Trends and Apparel Spending

Executive Summary

This is the third report in our US Back-to-School series for 2019. Here, we review fashion trends and apparel spending intentions that will shape demand for clothing and footwear this back-to-school season.

  • Fashion trends this season include patchwork denim, graphic stripes, monochromatic and mixed florals. Activewear and sneakers are popular categories.
  • Some 34% of back-to-school shoppers’ budget is expected to be spent on apparel, for an estimated $261 average per shopper, an increase of 4% year over year.
  • More and more schools are requiring students to wear uniforms, with 26.7% of US parents saying their children will wear uniforms this year.

This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.
If you wish to learn more about our subscription plans and become a paying subscriber, click here.