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Deep Dives 5 minutes

US Back-to-School 2019: Fashion Trends and Apparel Spending

Coresight Research

Key Points

This is the third report in our US Back-to-School series for 2019. Here, we review fashion trends and apparel spending intentions that will shape demand for clothing and footwear this back-to-school season.

  • Fashion trends this season include patchwork denim, graphic stripes, monochromatic and mixed florals. Activewear and sneakers are popular categories.
  • Some 34% of back-to-school shoppers’ budget is expected to be spent on apparel, for an estimated $261 average per shopper, an increase of 4% year over year.
  • More and more schools are requiring students to wear uniforms, with 26.7% of US parents saying their children will wear uniforms this year.

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