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Innovator Intelligence: Why Retail Needs To Revisit SEO

The pandemic-driven surge in e-commerce and the tightening of marketing budgets present an opportunity for retailers to review their search engine optimization (SEO) strategies. In this free report, sponsored by Botify, we analyze the key industry trends driving the need for SEO reconsideration in retail and discuss the importance and benefits of organic search. We also explore the Botify enterprise SEO platform, which can help retailers uncover SEO opportunities to derive real business value.

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Retail-Tech Landscape: E-Commerce Fulfillment and Returns

The pandemic-driven acceleration in e-commerce presents huge opportunity for retailers but has also given rise to challenges in inventory management, order fulfillment and returns. This Retail-Tech Landscape comprises selected startups globally that can help retailers improve their e-commerce fulfillment operations and thus enhance the overall customer experience, as well as manage returns.

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CEW’s State of the Industry: Coresight Research Presents the Livestreaming Playbook for Beauty

Deborah Weinswig, CEO and Founder of Coresight Research, presented the Livestreaming Playbook for Beauty at the Cosmetic Executive Women (CEW)’s State of the Industry event on May 13, 2021. We present key insights from Weinswig’s presentation, covering an overview of livestreaming e-commerce in China and the US and selected recommendations for US beauty brands and retailers to excel in this innovative sales channel.

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Livestreaming Latest, May 2021: Personalization and Community Building Emerge as Key Trends

Our new Livestreaming Latest series provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. We present recent market developments and discuss three notable trends in the livestreaming space, covering personalization and community building. We also offer examples of recent livestreaming events from retail companies globally.

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China Retail Insights: The Rise of Virtual Influencers as an Innovative Marketing Tool

Virtual influencers are a growing phenomenon in China. We explore the evolution of the concept, the different types of virtual influencers, and how brands and retailers can use these digital characters to increase engagement with young consumers in China—including through livestreaming. We present notable examples in the market and consider the benefits and drawbacks of virtual influencers.

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Innovator Trends That Are Reshaping the Retail Industry

The global Covid-19 pandemic has changed the way consumers shop and accelerated the adoption of various advanced technologies. We outline our expectations for the top innovator trends that are impacting the retail industry, covering contact-light shopping, personalized experiences, livestream e-commerce, last-mile delivery, micro-fulfillment centers and more.

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Cybersecurity and Retail: Hackers Have Shifted Their Attacks from Consumers to the Technology Providers

Retailers are a particularly attractive target for hackers as they possess customer and payment data, and point-of-sale terminals represent another connected device that can be attacked. Hackers are now attacking data stored in the cloud as well as providers of Internet and cybersecurity tools. We discuss cybersecurity as it affects retail, including an overview of this space, selected technology providers and recent developments. We explore types of cyberattacks and the measures that all types of enterprises, including retailers, can take to defend themselves.

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The Age of Precision Category Management: Hyper-Localized Assortment Optimization Using Advanced Technologies

In order to meet customer demand and expectations, it is essential for CPG companies and retailers to carry the right product assortment. In this report, sponsored by HIVERY, we discuss how CPG companies and retailers can achieve the goal of customer-centricity through the hyper-localization of assortment. We consider challenges in using data and assortment planning, as well as the skills required to succeed in retail category management.

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Playbook: New Ways of Living and Spending in the US

In this Playbook, we discuss how US consumer spending behaviors have changed over the course of the Covid-19 pandemic. We identify five key strategies that US retailers can take to best capitalize on the trends in spending and living habits that are driving shifts in the retail landscape, covering market segmentation, e-commerce adoption, customer loyalty and more.

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Coresight Research x CEW: How Is Technology Transforming the Beauty Industry?

Today’s beauty consumers are looking for a high level of online interaction with brands and retailers, particularly with the Covid-19 pandemic having given rise to concerns around hygiene. Together with CEW, we discuss how beauty brands are embracing new technologies such as AI, AR and VR to engage with consumers online and offer them a more personalized beauty shopping experience. In this free report, we explore how technology is transforming the beauty industry and highlight the implications of its adoption for brands and retailers.

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