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Unwrapping the American Corporate Gifting Opportunity

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Coresight Research

What's Inside

We explore the corporate gifting opportunity in the US, which has been impacted by the Covid-19 pandemic. We analyze the findings of a May 2021 Coresight Research survey of 300 corporate gift buyers in the US to provide insights and discussion around six key corporate gifting trends, covering the following topics:

  1. Gifting frequency
  2. Gifting occasions
  3. Advantages and benefits of corporate gifting
  4. Importance of key criteria when purchasing corporate gifts
  5. Challenges facing gift buyers
  6. Gifting categories

Based on our survey analysis, we underline three key recommendations for corporate gift providers to achieve success.

This report is sponsored by GiftNow, an end-to-end omnichannel gifting solution.

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This report forms part of our Innovator Intelligence series, which focuses on emerging technologies that are disrupting traditional retail and fueling innovation across the retail value chain. Click here to read more coverage of retail innovators.

Contents (Click to navigate)

What’s the Story?

Why It Matters

US Corporate Gifting Market: Unwrapping the Opportunity

  1. Corporate Gifting Frequency Is On the Rise
  2. Corporate Gifting Happens Year-Round
  3. The Essence of Corporate Gifting Lies in Relationship Building
  4. What Gift Givers Look for When Purchasing Gifts: Quality and Variety
  5. Key Challenges Facing Gift Buyers: A Lack of Innovation in the Industry
  6. Gifting Categories: Gift Cards Lead the Pack

Corporate Gifting: Key Insights and the Path Forward

Methodology

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