Deep DiveRetailTech: CRM Software—It’s All About the Customer Coresight Research July 22, 2021 Reasons to ReadCRM (customer relationship management) software is a powerful fundamental technology that enables retailers and other enterprises to automate and manage the entire sales and customer-support process. In this report, we explore CRM software in retail, including its benefits and functions as well as recent developments in the CRM space and key providers of the technology. This report is part of Coresight Research’s RetailTech series. Click here to read more Coresight Research reports on technology in retail. Contents (Click to navigate) What’s the Story? Why It Matters CRM Software: A Deep Dive Benefits for Retailers Functions of CRM Software CRM Market Size and Competitive Landscape CRM: A Background What We Think Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Connected TV’s Opportunities and Growing Pains: 10 Insights from CTV Connect 2025Consumer Sentiment Falls Further After Stock-Market Sell-Off: Weekly US Consumer Sentiment, Week 12, 2025—InfographicInnovator Profile: Nectar Social—Elevating Consumer Engagement Through Agentic Social CommerceAnalyst Corner: What’s Happening in China’s Economy? Analyzing Retail and Consumer Metrics with Madhav Pitaliya
