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RetailTech: CRM Software—It’s All About the Customer

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Coresight Research

What's Inside

CRM (customer relationship management) software is a powerful fundamental technology that enables retailers and other enterprises to automate and manage the entire sales and customer-support process.

In this report, we explore CRM software in retail, including its benefits and functions as well as recent developments in the CRM space and key providers of the technology.

This report is part of Coresight Research’s RetailTech series. Click here to read more Coresight Research reports on technology in retail.

Contents (Click to navigate)

What’s the Story?

Why It Matters

CRM Software: A Deep Dive

Benefits for Retailers

Functions of CRM Software

CRM Market Size and Competitive Landscape

CRM: A Background

What We Think

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