The Consumer

Fashion Immersion Program (PhilaU)

• Amazon now has at least 54 million prime members, and
growing at 50%+ the last 2 years. By contrast, Costco has
44.6 million paid members
• Amazon’s video strategy with Twitch, Hollywood, and with
original content producers is helping to drive prime
membership more than originally expected. AMZN’s Cloud
leadership also enables this.
• The Fire – originally panned by critics – is the fastest
growing tablet – $50 changed the tablet game and is
allowing Prime content to be consumed easily.
• Originally thought of as an April Fool’s joke, Dash, a button
to order a specific product, now has 100 products at a push
of a button for Prime members.