Insight ReportChina National Day Golden Week 2018 Preview Coresight Research September 27, 2018 Executive SummaryChinese tourists travelling during this year’s National Day Golden Week holidays (October 1–7) will boost both global and domestic retail sales. According to Ctrip (China’s largest online travel agency), during this year’s National Day holidays: Over 700 million Chinese citizens will be traveling within the country and around 7 million Chinese will be traveling overseas. These numbers together represent around half of the total Chinese population. The per capita expenditure during these holidays is expected to be ¥3,100 for domestic tourists and ¥7,300 for outbound Chinese tourists. Japan is expected to be the most popular destination for Chinese tourists, followed by Thailand and Hong Kong. The US, on the other hand, has fallen out of favor because of the ongoing US–China trade war. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Amazon Apparel US Consumer Survey 2025: New Shoppers, Deeper Loyalty—InfographicJanuary 2026 US Retail Sales Outlook: Projecting More Than 3% Growth as Retail Outlook Score ImprovesOverall Sentiment Declines Despite Rate Cut—But Higher Earners Are More Confident: US Consumer Survey InsightsData and Tech for Development—Tapping into the Consumer’s Head: Insights Presented at Retail Property Symposium 2025