What's Inside

We present highlights from our eighth annual Amazon Apparel US Consumer Survey research report, which explores the preferences and habits of US clothing and footwear shoppers on Amazon.com.

In this infographic, we answer four key questions, using data from our latest survey:

• How popular is Amazon.com among apparel shoppers?
• How does apparel spending on Amazon compare to one year ago?
• Will Prime membership influence apparel shopping in 2025?
• Why do apparel shoppers buy from Amazon?

Proprietary survey data in this infographic include:

• Proportion of US shoppers who have bought and expect to buy apparel from Amazon, 2018–2025
• Change in apparel spending on Amazon by apparel shoppers compared to one year earlier, 2020–2025
• Proportion of US apparel shoppers who made an apparel purchase on Amazon, by Prime membership status, 2025
• Apparel shoppers’ top three reasons for shopping on Amazon, 2025

Dive into the research behind this infographic: Amazon Apparel US Consumer Survey 2025: New Shoppers, Deeper Loyalty—Amazon Converts Browsers into Buyers

Other relevant research:

• Retailer Dashboard: Amazon
• Online Shopping in Focus—Amazon Dominates E-Commerce Competition: US Consumer Survey Insights
• Visit the Coresight Research Fashion and Luxury Hub to explore sector data, reports and company profiles.
• The Amazon Databank brings together a range of proprietary Coresight Research data on Amazon, with a focus on its US retail and marketplace operations.