Online Shopping in Focus—Amazon Dominates E-Commerce Competition: US Consumer Survey Insights

Primary Analyst:
Aditya Kaushik, Analyst
Contributors
Primary Analyst:
Aditya Kaushik, Analyst
Deep Dive

What's Inside

The Coresight Research weekly US Consumer Survey Insights series takes a regular temperature check on US consumers’ behaviors and sentiment, based on exclusive proprietary survey data.

This week, in addition to our usual weekly findings on consumer sentiment, activities and shopping patterns, we dive into findings on e-commerce specifically. Where are online shoppers making purchases, and what categories are they buying?

The latest data in this report are from our survey conducted on January 27, 2025, with headline findings on the dominance of Amazon in the e-commerce sector and trending product categories.

Data in this research report are our latest proprietary survey findings on:

  • Whether consumers have purchased products online in the past three months
  • Popular retailers and product categories among online shoppers
  • Where consumers have bought food and nonfood products from in the last two weeks
  • What consumers have bought in-store and online in the last two weeks
  • Activities that consumers have done in the past two weeks
  • Consumers’ expectations for the economy overall and for their own personal financial situation—plus, breakdowns of our findings by income

Companies mentioned in this research report include: Amazon, eBay, Temu, Walmart

Other relevant research:

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