Insight Report 3 minutes PremiumUS Holiday 2018: Latest Survey Data Show Americans Still Have a Lot of Shopping to Do! Coresight Research November 23, 2018 Executive SummaryThis holiday season, US retailers will experience the growing purchasing power of GenZers and millennials, according to the latest survey data from the National Retail Federation (NRF) and Prosper Insights & Analytics. Some 43% of GenZers (those ages 18–24) and 38% of millennials (ages 25–34) plan to spend more this holiday than they did last year. But, in absolute terms, their spending falls short of the $1,007 average spend for all adults, which is driven by those 35 years and older. The top toy for girls is Barbie, and for boys, LEGO. Some 70% of holiday shoppers plan charitable activities this holiday, and 78% of charitable consumers say it will have no impact on their overall holiday spending. Click here to read Coresight’s coverage on US holiday retail and gain key retail insights for 2019 and prior years. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Retail-Tech Landscape: Generative AI ApplicationsUS Apparel and Beauty Spending Tracker, November 2023: Holiday Fuels Accelerated Clothing and Footwear SpendingShoptalk 2023 Wrap-Up: Exploring the Top Five Trends Driving Innovation in RetailWeekly US and UK Store Openings and Closures Tracker 2023, Week 24: UK Openings Up 38%