2018 Holiday Homestretch (Planalytics)

Key Points


  • Favorable Macro Backdrop Continues
  • Estimate 3%–4% Holiday Sales Growth
  • Early Results Bode Well for Holiday Spending
  • Sales Up, Store Traffic Down
  • Thanksgiving-BF Traffic Declines Moderating
  • Cyber Weekend: Mobile, Mobile, Mobile
  • Fewer Shoppers Out than Last Year

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