2018 Holiday Homestretch (Planalytics)

Key Points

AGENDA

• Favorable Macro Backdrop Continues
• Estimate 3%–4% Holiday Sales Growth
• Early Results Bode Well for Holiday Spending
• Sales Up, Store Traffic Down
• Thanksgiving-BF Traffic Declines Moderating
• Cyber Weekend: Mobile, Mobile, Mobile
• Fewer Shoppers Out than Last Year