2018 Holiday Homestretch (Planalytics)
December 13, 2018
Key Points
AGENDA
- Favorable Macro Backdrop Continues
- Estimate 3%–4% Holiday Sales Growth
- Early Results Bode Well for Holiday Spending
- Sales Up, Store Traffic Down
- Thanksgiving-BF Traffic Declines Moderating
- Cyber Weekend: Mobile, Mobile, Mobile
- Fewer Shoppers Out than Last Year
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