Deep DiveUnderstanding WeChat, China’s Super App: Part 2 — How WeChat Mini Programs Spell Opportunity for Brands and Retailers Coresight Research January 12, 2019 Executive SummaryWeChat dominates the social media scene in China — so much so that even large companies are leveraging its reach over using their own apps, and even buying add space in WeChat games. To tap into this opportunity, WeChat has been developing “mini programs” that operate within WeChat but function as a separate company app would, allowing users to order, pay for, pick up or have goods delivered. What’s the opportunity? Most WeChat mini program users are 18–39 years old. Users are evenly spread across different city tiers. Gaming, retail and tools are the most popular WeChat mini programs. WeChat mini programs can be a valuable tool for companies and brands to reach customers. WeChat’s social aspect makes it dramatically different to stores’ native apps. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US Consumers’ Perceptions of Tariffs: Data GraphicFinancial Confidence Falls to New Low Following US Tariff Imposition: China Consumer Survey InsightsAnalyst Corner: The Brave New World of Agentic Shopping, with John HarmonUS Tariffs on Canada and Mexico: What US Consumers Think
