Insight Report 11 minutes Premium

Charting Changes in US Daily Life

Executive Summary

Americans’ lifestyles havechanged significantly over the past five yearsas various forms of online media have played an increasing role in people’s lives. While time spent viewing live TV has fallen in the US,time spent viewing online streaming servicessuch asNetflix and Huluhas risen.Meanwhile, rapid developmentsin mobile technology have affected Americans’shopping preferences and boostedonline shopping rates.

  • According to the Center for the Digital Future at USC Annenberg, the average amount of time Americans spent online per week grew from 20.5 hours in 2013 to 23.6 hours in 2016.
  • Americans spent an average of 9.7 hours per day using media in the first quarter of 2015, but 11.1 hours per day in the first quarter of 2018, according to Nielsen.
  • Shopping online is becoming more popular in the US. According to Prosper Insights & Analytics’ US consumer surveys, 39.2% of adults “frequently” made purchases online in 2017, compared with 27.3% in 2013.
  • A growing number of Americans are embracing healthy lifestyles and increasing numbers of them are making the decision to quit smoking, join a gym and eat organic foods.
  • In 2017, approximately 17.6% of Americans kept animals and pets, compared with 15.5% in 2013. From 2013 to 2017, the average amount of time Americans spent on animals per day increased from 39 minutes to 43.8 minutes.

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