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US Plus-Size Apparel: Reviewing the $46 Billion Opportunity

The women’s plus-size apparel market has been under served historically, but recent trends show that the segment has been growing at a faster rate than the US apparel market overall. Above-average growth in plus-size fashion will continue to be propelled by increased supply, changing consumer demographics and psychographics, and higher obesity rates through 2021.

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Where Have Macy’s Shoppers Gone?

Macy’s is the US department store market leader, but the company has experienced falling sales and consequent loss of market share in recent years. To find out where those shopper dollars have gone, we surveyed US consumers and asked those respondents who said that they shop less for apparel at Macy’s than they used to which retailers they have switched their apparel spending to.

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