Insight Report 4 minutes PremiumWho Shops Where for Apparel: US Shopper Demographics Coresight Research May 25, 2019 Executive SummaryUsing data from Coresight Research consumer surveys, our Who Shops Where reports profile US shoppers at major retailers in selected categories. In this report, we look at the demographics of apparel shoppers. By age and income, Amazon’s typical apparel shopper is very close to the average for all apparel shoppers: Shopping for clothing and footwear on Amazon is a habit of mid-market shoppers. Amazon sees strong shopper numbers across income groups, with the penetration rate troughing among the lowest-income band. Target and T.J. Maxx attract a similar shopper: slightly younger than average with a close-to-average income. Shopping for apparel at Macy’s tends to increase as household income rises, but the popularity of Kohl’s tails off above the $100,000–$124,999 income range. You may also be interested in our Who Shops Where reports on Groceries and Beauty and Grooming. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Weinswig’s Weekly: US Retail Bankruptcies Jump 10X in 2023Weinswig’s Weekly: Singles’ Day 2023—Opportunities in China and WorldwideCoresight Bites: US Store Tracker Extra—Developments in February 2023Innovator Profile: Raleon’s AI-Powered Solution Optimizes Loyalty Programs To Enhance Customer Engagement