Insight Report 4 minutes PremiumWho Shops Where for Groceries: US Shopper Demographics Coresight Research May 28, 2019 Executive SummaryUsing data from Coresight Research consumer surveys, our Who Shops Where reports profile US consumers at major retailers for selected categories. In this report, we look at the demographics of in-store grocery shoppers. By age and affluence, Kroger’s typical shopper is very close to that of the average grocery shopper. Shopping for groceries at mass merchandisers Walmart and Target tends to decline with age. We also compared the profile of Amazon shoppers (online) to those of major store-based retailers. Amazon shoppers show a very similar age/affluence profile to Whole Foods Market shoppers (in-store): They are younger and significantly more affluent than the average grocery shopper. Our Who Shops Where reports profile US consumers who shop for selected categories at major retailers. In this report, we look at the demographics of in-store grocery shoppers. Readers may also be interested in our Online Grocery Survey 2019 report. You may also be interested in our Who Shops Where reports on Apparel and Beauty and Grooming. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Day Two at NRF 2023: Retail’s Big Show—Retailers Tap Tech To Streamline the Consumer JourneyDiving into the Diverse Underserved US Beauty Market: Insights Presented at the Inside Beauty Forum10 Key Trends Shaping Livestreaming E-Commerce in 2023Weinswig’s Weekly: Helping the Retail Ecosystem Understand Generative AI and Its Opportunities