Deep Dive 15 minutes Premium10 Trends Shaping The Future of Chinese Consumer Demand Coresight Research June 10, 2019 Executive SummaryChinese consumers have higher expectations than ever before: They are more digital than their Western counterparts, have rising incomes and are experiencing an explosion in retail and product options. Here are 10 trends that will shape Chinese consumer demand: A young and affluent population will fuel future consumption. Lower-tier cities will drive demand in future, and many shoppers in these areas buy in groups. The increasing obese population will grow the addressable plus-size apparel market. More shoppers will embrace “buy now, pay later.” The “lazy economy” is gaining traction. Men will be the new beauty consumer. Consumers are becoming more health conscious and going premium. Chinese consumers are traveling more for the experience than for shopping. Chinese shoppers are spending more on luxury domestically. Chinese consumers are influenced by online key opinion leaders (KOLs). Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner: Has the Downfall of US Drugstores Begun?—with Madhav PitaliyaMarket Navigator: US Grocery Retailing—Executive SummaryAmazon Prime Day 2023: Preview—Five Key InsightsInnovator Profile: Rapid Delivery Analytics Closes the Data Gap Created by Delivery Apps