Deep Dive 15 minutes Premium10 Trends Shaping The Future of Chinese Consumer Demand Coresight Research June 10, 2019 Executive SummaryChinese consumers have higher expectations than ever before: They are more digital than their Western counterparts, have rising incomes and are experiencing an explosion in retail and product options. Here are 10 trends that will shape Chinese consumer demand: A young and affluent population will fuel future consumption. Lower-tier cities will drive demand in future, and many shoppers in these areas buy in groups. The increasing obese population will grow the addressable plus-size apparel market. More shoppers will embrace “buy now, pay later.” The “lazy economy” is gaining traction. Men will be the new beauty consumer. Consumers are becoming more health conscious and going premium. Chinese consumers are traveling more for the experience than for shopping. Chinese shoppers are spending more on luxury domestically. Chinese consumers are influenced by online key opinion leaders (KOLs). This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Showfields and Neighborhood Goods Store Closures Reveal Challenges to the Physical Concession ModelKey Festivals and Holidays for Promotional Campaigns in China in 2024: CalendarUS and UK Store Tracker Extra: Store Openings and Closures 2023 Review and 2024 OutlookTrailblazerDX 2023: Keynote Address—Salesforce Jumps on the Generative AI Bandwagon with Einstein GPT