Deep Dive 15 minutes Premium10 Trends Shaping The Future of Chinese Consumer Demand Coresight Research June 10, 2019 Executive SummaryChinese consumers have higher expectations than ever before: They are more digital than their Western counterparts, have rising incomes and are experiencing an explosion in retail and product options. Here are 10 trends that will shape Chinese consumer demand: A young and affluent population will fuel future consumption. Lower-tier cities will drive demand in future, and many shoppers in these areas buy in groups. The increasing obese population will grow the addressable plus-size apparel market. More shoppers will embrace “buy now, pay later.” The “lazy economy” is gaining traction. Men will be the new beauty consumer. Consumers are becoming more health conscious and going premium. Chinese consumers are traveling more for the experience than for shopping. Chinese shoppers are spending more on luxury domestically. Chinese consumers are influenced by online key opinion leaders (KOLs). This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Analyst Corner—Keep Up with Retail Dynamics: The Fast Luxury Model with Sunny ZhengInternational Apparel Retailers in India: Opportunities in an Evolving, High-Growth MarketCountdown to China’s Singles’ Day 2023: Six Months To Go—What Brands and Retailers Should Know in Advance of the Shopping FestivalThe Future of Malls: Ebook—Analyzing Mall Retail Dynamics Through 2030