Deep Dive 13 minutes PremiumMillennials and Beauty Coresight Research June 3, 2019 Executive SummaryIn this report, we review how millennials’ buying habits and preferences are reshaping the beauty market. Millennials, born between 1980 and 2000, are particularly important for the beauty market due to the sizeable consumer base they represent and their growing spending power. Currently, millennials spend less on personal care products and services than older generations, including Generation X (born between 1966 and 1979) and baby boomers (born between 1946 and 1965). However, millennials’ expenditures are expected to improve as younger millennials join the workforce and older millennials move up the professional ladder. When buying beauty products, price and brand trust are major purchase drivers for this generation. Millennials are more likely than older generations to care about the social values, including ethics, eco-consciousness and social responsibility, of the beauty companies with which they associate. In addition, millennials are health conscious and prefer natural and organic cosmetic products. The Internet and social media are the major influencers for millennials’ beauty buying decisions. Millennials research beauty products online; however, a majority of them would still prefer to buy in store. According to Prosper Insights & Analytics data, Walmart and Target are the millennials’ most-preferred destinations for shopping skincare and cosmetic products. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: US and UK Retail Bankruptcies Latest, October 2023: Rite Aid Files for BankruptcyWeinswig’s Weekly: Roblox and Fortnite Set the Stage for the Developing MetaverseTikTok Shop: How Brands, Merchants and Creators Can Sell Products Directly on the Social Platform2023 US Tax Tracker #3: IRS Issues $199 Billion in Refunds, Average Refund Declines by 9%