Insight Report 3 minutes PremiumSupply Chain Series: Reality Technology Streamlines Product Design and Improves Servicing Coresight Research May 30, 2019 Executive SummaryThis report discusses reality technology, also defined as immersive technology, an emerging technology used in supply chains across a variety of industries. These are some key facts around this emerging technology: 23% of companies said they plan to invest in augmented reality (AR) and virtual reality (VR) in 2018, compared with just 8% in 2017, according to Kenko. Brands from different industries use reality technology to speed product development and minimize errors during production. Examples of reality technology include Ford’s use of AR technology and General Electric and Walmart’s use of VR programs. To view more research related to supply chain, click here. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Recent Conference Insights, from World Retail Congress to ICSC Las Vegas: Coresight Research Premium Subscriber Call, June 2025Analyst Corner: Five Back-to-School Shopping Trends to Watch, with Madhav PitaliyaAnalyst Corner: Constrained Consumers Could Soon “Get to the Goods” Again—Evolving In-Store Loss Prevention, with John HarmonSustained Stimulus Measures Give Rise to Consumer Optimism: China Consumer Survey Insights
