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Cannabis Insights: The Marijuana Consumer

We analyze the results of our US survey of marijuana (or cannabis) users, in nine states where marijuana is legal for recreational use. We look at how much marijuana users spend on the drug, how often they use marijuana and how they consume it, where they purchase the drug and why they use the drug—including medical and recreational reasons.

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Ulta Beauty vs. Sephora: Assessing Loyalty Reward Programs and the Buying Behaviors of Beauty Shoppers

We discuss the success of two dominant US retail chains, Ulta Beauty and Sephora, with a focus on the nature and impact of each retailer’s loyalty program as well as their employment of artificial intelligence and data analytics to drive customer engagement. We also compare the shopping behaviors of Ulta’s and Sephora’s customers using survey data.

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