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Coronavirus Insights: Three Post-Lockdown Consumer Trends in China

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Coresight Research

What's Inside

Coronavirus-related lockdowns have impacted consumption behavior around the world. As China emerges from the crisis, there are three areas of altered consumer behavior that we expect to impact future spending patterns.

We discuss the following key insights and what they mean for brands and retailers:

  • Consumers are saving money and adopting a rational spending mindset.
  • Consumers will expect more omnichannel experiences following the migration of activities online during lockdown.
  • Stocking up and group buying may continue to be trends going forwards.

Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak.

Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak in China.

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