US Black Friday 2023: Early Read—Store Traffic Exceeds Expectations Despite Lack of Doorbusters

What's Inside

Black Friday has arrived! We offer an early read on the shopping event, based on store tours conducted by the Coresight Research team in the US.

Data in this research report are:

• Planned additional holiday labor by selected leading retail companies, 2022–2023
• Proprietary US consumer survey data—US holiday shoppers’ expectations for when they will shop for the holiday

Companies mentioned in this report include: BJ’s Wholesale Club, Kohl’s, Home Depot, Walmart

Other relevant research:

• Holiday 2023: US Retail Update—What We’ve Seen So Far as Retail Heads into Black Friday
• Holiday 2023: Help Wanted… or Not. Slow Growth in Planned US Retail Hiring
• All Coresight Research coverage of US holiday retail
• The Coresight Research US Holiday Retail 2023 Databank tracks key retail metrics for the holiday season.