The Consumer

Access research reports and presentations on the retail and technology ecosystem, including consumers, companies, economies, and retail and technology trends. Use the filters below to find research reports and presentations by sector, theme, company or other parameters. Alternatively, use the search box above to find relevant research content.

Deep Dive | April 20, 2020 Premium

Coronavirus Insights: US Survey Update—First Hints of an Apparel Recovery (Full Report)

Our latest survey report provides a detailed update on US consumers’ behaviors, concerns and expectations amid the coronavirus crisis, with a focus on the implications for retail. Our consumer survey, undertaken on April 15, updates findings from prior weekly surveys.

Insight Report | April 17, 2020 Premium

US Holiday 2020 Retail First Look: Coronavirus Crisis Likely To Meaningfully Hit Demand

Amid the coronavirus crisis, we offer an early—and tentative—look at how holiday 2020 retail demand may shape up in the US. We draw on our proprietary consumer surveys on US shopping behaviors and provide an illustrative model for how we think retail’s trough and recovery could look in 2020, as well as the implications for US retailers of a coronavirus-impacted holiday season.

Market Navigators/Market Outlook | April 16, 2020 Premium

Market Overview: Luxury—Taking a Back Seat to the Global Pandemic

In this market overview, we explore the personal luxury goods market landscape and consider the top 20 companies and top 15 brands in the global market by revenue. We discuss the impact of the ongoing coronavirus pandemic on both supply and demand in the luxury industry, as well as considering the importance of China’s luxury shoppers in today’s environment.

Insight Report | April 15, 2020 Premium

2020 Tax Tracker, Week 10: Tax Filings Slide Further, Average Refund Up 1.6% from Last Year

As of week 10 of the US tax refund season, the IRS has reported that the average refund amount was up slightly. Tax filing numbers have dropped year over year and are likely to continue to do so in the coming weeks as taxpayers take advantage of a 90-day filing extension granted by the IRS due to the coronavirus crisis.

Deep Dive | April 14, 2020 Premium

Amazon Apparel Consumer Survey 2020: Amazon Cements Its Lead in US Fashion Market

In our third annual consumer-survey report on Amazon’s position in apparel, we explore how many US shoppers are buying clothing and footwear on Amazon, why, and where (if anywhere) they are switching spending from—among many other findings.

| April 14, 2020 Free Report

Three Things You Need To Know: Coronavirus Insights: US Survey Update— Many Shoppers Fear Longer-Term Impacts, Threatening the Holiday Season

We present Three Things You Need To Know on Coronavirus Insights: US Survey Update— Many Shoppers Fear Longer-Term Impacts, Threatening the Holiday Season.

Flash Report | April 13, 2020

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Coronavirus Insights: US Survey Update—Many Shoppers Fear Longer-Term Impacts, Threatening the Holiday Season (Select Findings)

This free report features select findings from our US consumer survey, undertaken on April 8, which asked respondents about their behavior and sentiment amid the coronavirus crisis. We compare selected metrics with prior weekly surveys.

Deep Dive | April 13, 2020 Premium

Coronavirus Insights: US Survey Update—Many Shoppers Fear Longer-Term Impacts, Threatening the Holiday Season (Full Report)

Our latest survey report provides a detailed update on US consumers’ behaviors, concerns and expectations amid the coronavirus crisis. Our consumer survey, undertaken on April 8, updates findings from prior weekly surveys.

Insight Report | April 8, 2020 Premium

2020 Tax Tracker, Week 9: Tax Filings Slow Down, Average Refund Up $35 from Last Year

As of week nine of the US tax refund season, the number of returns processed by the IRS is down year over year. With the IRS temporarily closing down all Taxpayer Assistance Centers and suspending all in-person customer service nationwide due to the coronavirus crisis, a high number of taxpayers used the IRS website for information.

Insight Report | April 8, 2020 Premium

US Easter Retail Preview 2020: Retailers Must Offer Optimism and Seize the Few Opportunities amid Coronavirus Crisis

With Easter just around the corner, we assess the planned spending of US consumers on the holiday this year amid the coronavirus crisis. We consider the outlook for retail this Easter in light of current shopping trends and propose actions that retailers could take to engage with consumers over the holiday—both to drive sales in the short term and to build stronger customer relationships for long-term gains.

Insight Report | April 6, 2020 Free Report

Coronavirus Insights: Learnings from NIKE’s and Lululemon’s China Experiences

Despite the impact of the coronavirus, NIKE and Lululemon each reported favorable earnings on March 24, 2020 and March 26, 2020, respectively. With China embracing signs of recovery from the coronavirus crisis, we discuss the lessons learned by the two athletic apparel companies from their experiences in the country.

Deep Dive | April 6, 2020 Premium

US Social Commerce Survey: How Consumers Use Social Media for Shopping—Overview

We discuss the use of social media by US shoppers, as part of our report series exploring social commerce. Based on findings from a Coresight Research proprietary survey, we explore how consumers use social media platforms to research, discover and buy products across multiple categories. We also consider spending on discretionary categories and the impact of influencers on US social media shoppers.

Flash Report | April 3, 2020

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Coronavirus Insights: US Survey Update—Shoppers Cut Back Further, with Apparel Bearing the Brunt (Select Findings)

This free report features select findings from our US consumer survey, undertaken on April 1, which asked respondents about their behavior and sentiment amid the coronavirus crisis.

Deep Dive | April 3, 2020 Premium

Coronavirus Insights: US Survey Update—Shoppers Cut Back Further, with Apparel Bearing the Brunt (Full Report)

We provide a detailed update on US consumer behavior and sentiment amid the coronavirus crisis. We asked US consumers how the coronavirus outbreak is changing how they spend, as well as how concerned they are. The survey for this report was undertaken on April 1 and provides an update to our prior survey findings.

Insight Report | April 2, 2020 Premium

Coronavirus Insights: China Embraces Signs of Recovery

Since the coronavirus broke out in Wuhan in January, China has implemented unprecedented measures to control the spread of the virus. The nationwide lockdown looks to have been a success—we discuss signs that indicate the country is now on the road to recovery. We consider the implications for brands, as well as what the “new normal” might look like for China’s residents and businesses as the nation looks to move on from the coronavirus.