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Coronavirus Insights: US Survey Update— How Covid-19 Has Changed the Way Consumers Shop for Apparel (Select Findings)

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Coresight Research

What's Inside

This report provides select findings from Coresight Research’s July 1 survey of US consumers on the coronavirus crisis. We asked respondents about the impact of the pandemic on their behaviors and expectations, with a focus on implications for retailers.

This report is available for free and can be accessed by registering for a free account. Selected findings in this report include:

  • The impact of the coronavirus outbreak on how consumers shop for clothing and footwear—such as by switching spending to online-only retailers or by availing alternative delivery options for online orders, including curbside pickup.
  • Whether respondents are continuing to shop for apparel online, despite the reopening of brick-and-mortar stores.
  • Whether lockdowns and store closures have prevented consumers from returning unwanted purchases.

Our full report is available to premium subscribers and includes further findings:

  • A full list of what activities respondents have done in the past two weeks and what they expect to do in the next two weeks
  • Whether respondents are currently avoiding public areas or travel—and which types of places or travel they are avoiding
  • Whether respondents are buying more or less of any retail categories as a result of the Covid-19 outbreak and, if so, which types of products
  • Whether US shoppers are making more purchases online during the coronavirus outbreak and, if so, which categories

Our latest research provides an update to our previous reports, which were based on surveys undertaken on June 24, June 17, June 10, June 3, May 27, May 20, May 13, May 6, April 29, April 22, April 15, April 8, April 1, March 25 and March 17–18.

In addition to this survey, Coresight Research is publishing ongoing coverage on the coronavirus outbreak, which can be accessed here.

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