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Amazon Prime Day Preview

Last week, Amazon announced that it is designating July 15 as Prime Day, set merely 6 days before its potential strong competitor jet.com’s July 21 launch date. Amazon Prime Day will be a global shopping event exclusively for Amazon Prime members who will be able to shop new deals offered every 10 minutes.

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Amazon Prime Day

To celebrate its 20th anniversary, Amazon announced that it’s designating July 15 as Prime Day, an exclusive, global shopping event for Amazon Prime members. Prime members in the US, UK, Spain, Japan, Italy, Germany, France, Canada and Austria will be able to shop new deals, offered every 10 minutes, across a dozen categories, starting at midnight on July 15.

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Amazon Prime Now Is Here Now!

Amazon UK has brought its one-hour delivery service, Prime Now, to London. Over in the States, shoppers in 14 metropolitan areas are already able to get their hands on Amazon purchases within an hour. We have tried this service and were very impressed! Now, Londoners too can get their goods delivered within 60 minutes of placing an order on the dedicated Prime Now app. The service is offered across 57 central London postcode areas, from Bow in the East End to Park Lane in the West.

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US Holiday 2014 Recap

Consumer & Retailer Behavior
• Driven by early and heavy promotional activity,
some piggybacking on Back-To-School sales and
continuing post-Christmas
• Extended store hours and Click & Collect were popular
promotional strategies employed by retailers in the final
days leading up to Christmas
• Consumer shopping behavior has evolved to reflect the
savvy shopping habits of a value-driven mindset
• The winners are retailers who respond to the consumers’
bottom line, offering continued discounts, price
comparison and coupons

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