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Father’s Day 2017: The Impact on US Retail

Executive Summary

  • Spending for Father’s Day, which falls on June 18 this year, is expected to reach a record high of $15.5 billion in 2017—the highest total since the National Retail Federation (NRF) first began surveying consumers about the holiday 15 years ago, yet much lower than the total spent on Mother’s Day of $23.6 billion.
  • According to the NRF, average spending per person for the occasion is forecast to be $134.75 this year, up from $125.92 last year.
  • Top gift choices for Father’s Day this year include dining experiences, clothing and gift cards.
  • Department stores will see the majority of Father’s Day shoppers. Some 33% of smartphone owners will research gift ideas on their device, yet only 18% will use it to make a purchase.

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