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2016 Holiday Recap (Planalytics)

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Executive Summary

AGENDA

  • Holiday Wrap-Up: Season Was a Success, Driven by a Last-Minute Surge of Shoppers
  • Consumers Were Willing to Wait for the Best Deals, Which Resulted in a LastMinute Rush in Sales
  • Favorable Holiday Calendar; Day Before Christmas Was a Saturday
  • Cold Weather Caused an Uptick in Outerwear Sales
  • Holiday Online Sales Growth Outpaced In-Store Sales Growth
  • Retailers Managed Online/Offline Balance Better than in Years Past
  • Amazon Won with Its “Best Ever” Holiday Season

Click here to read Coresight’s coverage on US holiday retail and gain key retail insights for 2019 and prior years.

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