Insight Report 7 minutes Premium

UK December Retail Sales and Christmas Wrapup: A Bumper Holiday Period

Executive Summary

  • Official data and company updates confirm that it was a bumper holiday season. Total retail sales grew by 7.1% in December, the strongest December growth recorded in decades.
  • Grocery retailers enjoyed a bumper month, with sales up 4.3%.
  • Internet pure plays and mail-order retailers saw sales growth accelerate even further, to 30.9%.
  • Leading midmarket retailers such as Marks & Spencer (M&S), Debenhams, Tesco, Sainsbury’s and Morrisons turned in better-than-expected top-line figures.
  • Apparel saw an end-of-year improvement, with M&S reporting positive comps, Tesco, Sainsbury’s and Morrisons citing strong growth and ASOS and beating expectations.

This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.
If you wish to learn more about our subscription plans and become a paying subscriber, click here.