Festivals and Holidays

Access research reports and presentations on the retail and technology ecosystem, including consumers, companies, economies, and retail and technology trends. Use the filters below to find research reports and presentations by sector, theme, company or other parameters. Alternatively, use the search box above to find relevant research content.

Insight Report | October 11, 2022 Premium

One Month to Singles’ Day: Platforms Release Their Festival Plans for 11.11

The world’s largest online shopping festival, Singles’ Day is one month away. As part of our countdown to Singles’ Day 2022, we present major e-commerce platforms’ plans for this year’s festival and discuss the influence of short-video platforms, such as Douyin and Kuaishou, on 11.11.

Insight Report | October 7, 2022 Free Report

10 Things To Know About the 2022 10.10 Shopping Festival: Special Deals Help Shoppers Weather Inflation Pressure

The 10.10 Shopping Festival will take place on October 10, 2022. We present 10 things to know about the festival, including the participating retailers, charity partners and industry innovator partners.

Insight Report | October 3, 2022 Free Report

One Week Until the 10.10 Shopping Festival 2022: 10 Best Practices for Livestreaming

The 10.10 Shopping Festival is only one week away. We help brands and retailers prepare for the festival by sharing 10 best practices for livestreaming, including what to do before, during and after sessions.

Insight Report | September 27, 2022 Premium

China National Day Golden Week 2022 Preview: Zero-Covid and Economic Uncertainty Challenge Travel and Tourism Event

China’s Golden Week, the week-long holiday following China’s National Day, will take place October 1–7, 2022. We present key insights ahead of the event, specifically the impacts of China’s Zero-Covid policy and current economic environment.

Insight Report | September 12, 2022 Premium

Two Months to Singles’ Day: How Brands Can Leverage Web 3.0 for The World’s Largest Online Shopping Festival

The world’s largest online shopping festival is just two months away. As part of our countdown to Singles’ Day 2022, we cover what companies should consider before entering China’s metaverse and Web 3.0 space as a part of the event.

Insight Report | August 23, 2022 Premium

Supply Chain Briefing: Trucks Delayed and Trains Derailed as Sourcing Diversifies

In our Supply Chain Briefing series, we examine key challenges and developments on retail’s supply side. In this report, we cover domestic supply chain challenges at ports and rail networks, China’s potential reconsideration of its strict Covid-19 policy and brands’ and retailers’ commentary on holiday season inventories.

Insight Report | August 5, 2022 Premium

US Holiday Retail 2022: Early Thoughts on a Likely Challenged Peak Season

Our early US holiday retail outlook offers our first thoughts on 2022’s holiday-season trading in US retail, to help retailers, suppliers and vendors plan for the peak season, covering consumer demand, input costs and holiday hiring.

Deep Dive | August 4, 2022 Premium

US Back to School 2022: Top Categories and Apparel Brands

Continuing our US Back to School 2022 series, we analyze the categories and clothing, accessories and footwear brands that US consumers look set to shop this season. We identify spending expectations across multiple product categories by school level and income group, leveraging findings from a proprietary survey of US consumers.

Insight Report | July 18, 2022 Premium

Amazon Prime Day India 2022: Preview—Key Insights into Popular Products, Participation, Promotions and More

Amazon India will hold its sixth annual Prime Day shopping festival on July 23–24, 2022. We present key insights ahead of the event, covering the e-commerce giant’s preparations and notable deals and discounts, among other topics.

Deep Dive | July 14, 2022 Premium

US Back to School 2022: Channels and Retailers—Who Is Set To Capture Share?

Continuing our US Back-to-School 2022 series, we analyze the channels and retailers that US consumers look set to shop this season. We identify who is set to capture share of back-to-school spending, leveraging findings from a proprietary survey of US consumers.

Insight Report | July 11, 2022 Premium

Four Months to Singles’ Day: Four Strategies for Brands To Prepare for 11.11

We continue our countdown to Singles’ Day by presenting four key marketing strategies that brands and retailers should implement to set themselves up for success during this year’s shopping festival—covering influencers, national priorities, e-commerce trends and more.

Deep Dive | July 4, 2022 Premium

US Back to School 2022: Retail Outlook—Here’s What Shoppers Say They Will Do

As we move into peak summer ahead of the new school year, we present our outlook for the US back-to-school (BTS) retail season. We contextualize our overall expectations with macroeconomic data and findings from a proprietary survey of US consumers.

Insight Report | June 10, 2022 Premium

Five Months to Singles’ Day: Seizing Opportunities in Livestreaming and Social Marketing

We continue our countdown to Singles’ Day by exploring the popular Chinese livestreaming and social media platforms that brands and retailers can make use of in their marketing campaigns for this year’s festival.

Insight Report | June 7, 2022 Premium

6.18 Shopping Festival 2022: Five Trends To Watch

The extended 6.18 shopping festival in China is already well under way, with pre-sales and first sales periods providing a boost to consumer spending. We present five trends to watch during this year’s festival, covering sustainability, the metaverse, omnichannel strategies and more.

Insight Report | May 11, 2022 Premium

Six Months to Singles’ Day: Set 11.11 on Your Retail Calendar

We begin our countdown to Singles’ Day, the world’s largest online shopping event in terms of GMV. We explore the context of this year’s festival, as well as the opportunities to participate in 11.11 through Chinese e-commerce platforms Alibaba and JD.com, covering international brands, sustainability initiatives and logistics.