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US Back to School 2022: Channels and Retailers—Who Is Set To Capture Share?

What's Inside

Continuing our US Back-to-School 2022 series, we analyze the channels and retailers that are set to capture share of back-to-school spending this year, leveraging findings from a proprietary survey of US consumers.

Our discussion covers the following key topics:

  • Demand: Which Channels Consumers Expect To Shop
  • Demand: Which Retailers Consumers Expect To Shop
  • Supply: Retailers Report Strengthened Inventories

This report includes selected management commentary from Gap Inc., Hanesbrands, Macy’s and more.

  • Click here to read our US Back-to-School 2022: Retail Outlook
  • For more insights into consumer behaviors and expectations in US retail, click here to view our full collection of US Consumer Tracker and US Consumer Tracker Extra
  • Premium subscribers can also access data from our weekly surveys in our US Consumer Tracker Databank.

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