US Back to School 2022: Retail Outlook—Here’s What Shoppers Say They Will Do

What's Inside

As we move into peak summer ahead of the new school year, we present our outlook for the US back-to-school (BTS) retail season. We contextualize our overall expectations with macroeconomic data and findings from a proprietary survey of US consumers.

Among the key topics covered in this report are inflation, consumer spending expectations (in dollar terms and unit purchases versus last year), and popular product categories and retailers for BTS shopping.

For more insights into consumer behaviors and expectations in US retail, click here to view our full collection of US Consumer Tracker and US Consumer Tracker Extra reports.

Premium subscribers can also access data from our weekly surveys in our US Consumer Tracker Databank.