Insight Report 13 minutes PremiumWeChat Mini Programs: Opening Up New Pathways for Selling Coresight Research March 13, 2018 Executive SummaryWeChat Mini Programs are mobile applications of less than 10 megabytes that WeChat users can access directly through the platform’s messaging app—users do not have to download these mini apps separately or register to use them. In this report, we explore some of the new ways of selling that WeChat Mini Programs have enabled. There were 580,000 WeChat Mini Programs available to WeChat users as of January 2018. Approximately 170 million people use these mini apps every day. WeChat had approximately 1 billion monthly active users as of February 2018 and is the most-used social media app in China. Mobile phones accounted for about 80% of e-commerce in China in 2017. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Shoptalk Europe 2023 Day Three: Retail Media and Technology Take Center StageDay Three at NRF 2024: Retail’s Big Show—Lessons from Macy’s, Shein, Temu and MoreMarch 2023 China Retail Sales: Total Sales Growth Accelerates as Many Sectors Report GainsThree Data Points We’re Watching This Week