Insight Report 13 minutes Premium

WeChat Mini Programs: Opening Up New Pathways for Selling  

Executive Summary

WeChat Mini Programs are mobile applications of less than 10 megabytes that WeChat users can access directly through the platform’s messaging app—users do not have to download these mini apps separately or register to use them. In this report, we explore some of the new ways of selling that WeChat Mini Programs have enabled.

  • There were 580,000 WeChat Mini Programs available to WeChat users as of January 2018.
  • Approximately 170 million people use these mini apps every day.
  • WeChat had approximately 1 billion monthly active users as of February 2018 and is the most-used social media app in China.
  • Mobile phones accounted for about 80% of e-commerce in China in 2017.

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