Deep Dive 21 minutes Premium

Five Trends in US Food CPG: Transparency, Sustainability and Technology Lead the Way

What's Inside

With the supply chain, inflation and other macroeconomic pressures experienced in 2022—and the economic uncertainty many consumers feel in 2023—food and beverage consumer packaged goods (CPG) companies are looking for innovative ways to engage with consumers and cater to their needs.

We look at five key food trends in the US CPG market, namely the technologies, initiatives and innovations CPG companies are using to address changing consumer demands around health and wellness, transparency and sustainability.

Data in this report include:

  • The US edible CPG segment size for 2017 through 2026E
  • Proprietary survey data on the most important types of environmental sustainability initiatives to consumers
  • Types of plant-based products purchased by consumers in 2022
  • Consumers’ leading indicators in determining the transparency of food brands and retailers
  • Emerging technologies that CPG manufacturers planned to adopt by the end of 2022

Companies mentioned in this report include: Kellogg, Mars Wrigley, Mondelēz International, Nestlé, PepsiCo and Unilever

Other relevant research:

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