Analyst Corner—Affiliate Advertising, with John Harmon: Another Channel for Brands and Retailers To Reach Consumers

What's Inside

Welcome to Analyst Corner! Every Sunday, a member of the Coresight Research team discusses upcoming or recent research and their thoughts on interesting topics in their area of expertise.

We also highlight our key research from the past week and reports to look out for in the coming week, so you don’t miss out.

This week, John Harmon, Associate Director of Technology Research, discusses the surge in affiliate advertising through product recommendations and how brands and retailers can distinguish themselves from the flood of AI (artificial intelligence)-generated content.

Other relevant research:

• More research reports on retail management, including marketing
• Read previous Analyst Corner reports, including last week’s, which discusses the complexities of retail pricing.