Analyst CornerAnalyst Corner—Affiliate Advertising, with John Harmon: Another Channel for Brands and Retailers To Reach Consumers John Harmon, CFA, Managing Director of Technology Research May 5, 2024 Reasons to ReadWelcome to Analyst Corner! Every Sunday, a member of the Coresight Research team discusses upcoming or recent research and their thoughts on interesting topics in their area of expertise. We also highlight our key research from the past week and reports to look out for in the coming week, so you don’t miss out. This week, John Harmon, Associate Director of Technology Research, discusses the surge in affiliate advertising through product recommendations and how brands and retailers can distinguish themselves from the flood of AI (artificial intelligence)-generated content. Other relevant research: More research reports on retail management, including marketing Read previous Analyst Corner reports, including last week’s, which discusses the complexities of retail pricing. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Market Outlook: US Foodservice—Growth To Improve Amid Value-Focused InitiativesAnalyst Corner: Three Themes Transforming US Apparel and Footwear Retail in 2025, with Anand KumarAnalyst Corner: What’s Happening in Beauty Retail?—Analyzing Mixed Performance and Success Strategies with Madhav PitaliyaAI in Retail: What’s Now and What’s Next—Premium Subscriber Call, November 2025
