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The Evolving Gender-Free Category: Trends and Opportunities in Apparel, Footwear, Jewelry and Beauty

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Coresight Research

What's Inside

We examine the growing gender-free category, considering how education and fit are relevant for brands or retailers entering the category. We discuss the evolution of the category, covering the following:

  • The mainstreaming of gender identity
  • Legal requirements promoting the category
  • Store openings
  • Product launches
  • Celebrity brands

Read our report on inclusivity trends in retail.

Contents (Click to navigate)

Introduction

What’s the Story?

Why It Matters

The Evolving Gender-Free Category: Coresight Research Analysis

Mainstreaming of Gender-Identification Categories Beyond Men and Women

Legal Changes Are Pushing the Category Forward

Gender-Free Specialty Retailers Opened Stores Focusing on Teens and Kids

Gender-Free Launches Expand, Led by Mass Market and Accessible Luxury

Celebrity Product Launches and Fashion Promotion Legitimize the Category

Education, Technical Design and Fit: Considerations for Entering the Category

What We Think

 

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