Insight Reports 16 minutes PremiumMetaverse Pioneers: Learnings for Fashion Brands from the Web 3.0 Strategies of Adidas and NIKE Tej Kamaraju, Analyst Sector Lead: John Harmon, Managing Director of Technology Research January 30, 2023 Table of ContentsIntroduction Market Scale and Opportunity Metaverse Pioneers—Adidas and NIKE: Coresight Research Analysis Adidas NIKE What We Think What's InsideThe metaverse is a tricky field to navigate, but many brands are leading by example, establishing strategies with exciting results. The Coresight Research Metaverse Pioneers series profiles innovative brands, retailers and Web 3.0 projects that are seizing opportunities in the virtual world. In this report, we focus on fashion, discussing initiatives by Adidas and NIKE across gamification, community and creativity, and highlighting learnings for other fashion brands looking to enter the virtual world. Data in this report are: Projected global NFT (non-fungible token) market size, 2022–2028 Daily Adidas Originals NFT sales, May–December 2022 Daily RTFKT CloneX NFT sales, May–December 2022 Companies mentioned in this report are: Adidas, Bored Ape Yacht Club (Yuga Labs), EA Sports, Fortnite, NIKE (and RTFKT), Punks Comic, Ready Player Me, Roblox, The Sandbox, Zepeto Other relevant research: Metaverse Fashion: Inclusivity and Realism in Avatar Wearables, plus Survey Findings from Roblox More Coresight Research coverage of the metaverse in retail. This report is for Premium subscribers only. Learn more about subscriptions here.If you are a Premium subscriber, please log in. Other research you may be interested in:
