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December 8, 2022 9 minutes

Retail Media—New Opportunities for US Specialty Retailers

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
Sujeet Naik, Analyst
Insight Report

What's Inside

The pandemic-driven surge in online shopping has accelerated the growth of retail media. We explore the retail media opportunity for specialized retailers that sell own-branded merchandise (single-brand) and multibrand retailers.

Data in this report include:

  • Global retail media advertising revenue, 2020–2022E
  • Proportion of US retailers that currently have retail media capabilities
  • US retailers that do not currently have retail media capabilities: proportions that plan to offer retail media in future, broken down by timescale
  • Retail media formats and margins
  • Retail media formats currently in use among US retailers

Companies mentioned in this report include: Gap Inc., Macy’s, Inc.

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This document was generated for

Retail Media Apparel and Footwear Specialty Apparel

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