What's Inside

What would a TikTok ban mean for the social media landscape in the US? We analyze proprietary US consumer survey findings to discuss the implications of TikTok’s uncertainty for other social media platforms as well as brands and advertisers.

Data in this research report include:

• TikTok Shop’s global GMV and year-over-year growth, 2021–2025E
• Coresight Research survey findings
  • Platforms that TikTok users use more frequently than TikTok and why; changes in social media usage in the case of TikTok’s ban; purchased categories on TikTok; likelihood of continued TikTok use if no ban is enacted
  • US consumers’ view on how social media platforms will evolve in the next five years, from AI (artificial intelligence) functions to privacy features

Companies mentioned in this report include: Amazon, Meta (Facebook, Instagram), Microsoft, Oracle, Pinterest, Snapchat, TikTok, X, YouTube

Other relevant research:

• Social Commerce in Focus—Opportunity for TikTok; Apparel Captures Attention: US Consumer Survey Insights
• TikTok Shop: How Brands, Merchants and Creators Can Sell Products Directly on the Social Platform
• The Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.