Insight Reports 7 minutes PremiumTikTok Shop: How Brands, Merchants and Creators Can Sell Products Directly on the Social Platform Charlotte Rothschild, Analyst Sector Lead: John Harmon, CFA, Managing Director of Technology Research April 17, 2023 Table of ContentsIntroduction Market Scale and Opportunity TikTok Shop: Coresight Research Analysis 1. TikTok Shop: How It Works 2. The Affiliate Marketplace: Exclusively Available Through TikTok Shop 3. Retailer Case Studies What We Think Implications for Brands/Retailers What's InsideThe expansion of TikTok Shop indicates TikTok’s intent to pursue its e-commerce strategy in the US. We discuss what the shopping feature means for brands and retailers, covering how it works, the Affiliate Marketplace and retailer case studies. Data in this report include: Proprietary survey data—Top social media platforms used for shopping by US social media shoppers Companies mentioned in this report include: Bytedance, Douyin, PacSun, Revolve, TikTok Other relevant research: Think Tank: Seizing Social Commerce Opportunities in the US US Social Commerce Survey 2022: Capitalizing on Social Media Influence in Retail Retail-Tech Landscape: Social Commerce All our coverage of digital commerce This report is for Premium subscribers only. Learn more about subscriptions here.If you are a Premium subscriber, please log in. Other research you may be interested in:
