Insight Report 7 minutes PremiumTikTok Shop: How Brands, Merchants and Creators Can Sell Products Directly on the Social Platform Charlotte Rothschild, Analyst Sector Lead: John Harmon, CFA, Managing Director of Technology Research April 17, 2023 What's InsideThe expansion of TikTok Shop indicates TikTok’s intent to pursue its e-commerce strategy in the US. We discuss what the shopping feature means for brands and retailers, covering how it works, the Affiliate Marketplace and retailer case studies. Data in this report include: Proprietary survey data—Top social media platforms used for shopping by US social media shoppers Companies mentioned in this report include: Bytedance, Douyin, PacSun, Revolve, TikTok Other relevant research: Think Tank: Seizing Social Commerce Opportunities in the US US Social Commerce Survey 2022: Capitalizing on Social Media Influence in Retail Retail-Tech Landscape: Social Commerce All our coverage of digital commerce This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: China Consumer Tracker: Avoidance Steady Despite Rising Flu CasesRetail Shrink and Loss-Prevention Methods—PresentationChina Consumer Tracker: Multiple Categories Shift Toward E-Commerce, Away from In-Store PurchasingUS Innerwear Market: Three Trends Driving Success for Brands and Retailers
