TikTok Shop: How Brands, Merchants and Creators Can Sell Products Directly on the Social Platform

What's Inside

The expansion of TikTok Shop indicates TikTok’s intent to pursue its e-commerce strategy in the US. We discuss what the shopping feature means for brands and retailers, covering how it works, the Affiliate Marketplace and retailer case studies.

Data in this report include:

• Proprietary survey data—Top social media platforms used for shopping by US social media shoppers

Companies mentioned in this report include: Bytedance, Douyin, PacSun, Revolve, TikTok

Other relevant research:

• Think Tank: Seizing Social Commerce Opportunities in the US
• US Social Commerce Survey 2022: Capitalizing on Social Media Influence in Retail
• Retail-Tech Landscape: Social Commerce
• All our coverage of digital commerce