Deep Dive 20 minutes PremiumMaximizing Growth Potential in DTC: Four Tech-Driven Strategies for Direct-to-Consumer Businesses To Scale and Succeed Sunny Zheng, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research July 12, 2023 What's InsideSelling directly offers increased speed to market, a better understanding of customer preferences and greater control over data, brand perception and pricing. So, how can brands succeed in the DTC (direct-to-consumer) channel? We discuss the challenges they must overcome and present four technology-driven strategies for brands to scale their DTC businesses effectively, spanning marketing, the consumer journey, supply chain management and immersive customer experiences. Data in this research report are: Global DTC vs. wholesale metrics for selected apparel and footwear brands/brand owners, 2022 Proprietary US consumer survey analysis—product categories bought via DTC and reasons why shoppers buy directly from brands Companies mentioned in this report include: Adidas, Bambuser, Digital Wave Technology, Hanesbrands, Impact Analytics, NielsenIQ, NIKE, Persado, SegmentStream, Sailthru. Under Armour Other relevant research: US Apparel and Footwear Brands Adopt Hybrid Wholesale-DTC Models Luxury Brands: To DTC or Not To DTC? More Coresight Research coverage of alternative retail Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Market Outlook: US Convenience Store Retailing—Navigating Structural Challenges, Mergers and Emerging OpportunitiesUS, UK, EU & China Quarterly Economic Update, 1Q23: Stronger Economic Indicators Lead to Higher Consumer Spending in the US and UKEarnings Insights 1Q24, Week 1: L’Oréal and Skechers Report Positive Sales Growth, Columbia Sportswear and Levi’s Post Sales DeclinesWeekly US and UK Store Openings and Closures Tracker 2024, Week 23: Dollar General Revises Its Store Opening Plan
