Deep Dive 11 minutes PremiumLuxury Brands: To DTC or Not To DTC? Coresight Research March 15, 2022 What's InsideLuxury brands have been gravitating toward the direct-to-consumer (DTC) model for years, and the pandemic has boosted this shift, putting the wholesale model in a fix. We discuss four key questions to explore the DTC model in luxury: Why should luxury brands opt for a DTC model? How should brands keep up with DTC trends? When is wholesale more feasible than DTC? What else can brands do? Interested in luxury retail? Read Coresight Research’s recent coverage of global luxury department stores and luxury in the metaverse. Contents (Click to navigate) Introduction What’s the Story? Why It Matters To DTC or Not To DTC: Coresight Research Analysis Why Should Luxury Brands Opt for a DTC Model? How Should Luxury Brands Keep Up with DTC Trends? When Is Wholesale More Feasible than DTC? What Else Can Brands Do? The Rise of Digitally Native Luxury DTC Brands What We Think Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: NRF 2025: Retail’s Big Show: Day Two—Diving into Loyalty and Sustainability with Sephora, Target, Walmart and OthersThree Data Points We’re Watching This Week, Week 16: US Easter ExpectationsChinese New Year 2025 Review: From Shopping to Screens—How Younger Consumers Boosted Spring Festival SpendingIndia’s Maha Kumbh Mela 2025: How Convenience, Technology and Sustainability Powered a Multibillion-Dollar Festival
