Deep Dive 11 minutes PremiumLuxury Brands: To DTC or Not To DTC? Coresight Research March 15, 2022 What's InsideLuxury brands have been gravitating toward the direct-to-consumer (DTC) model for years, and the pandemic has boosted this shift, putting the wholesale model in a fix. We discuss four key questions to explore the DTC model in luxury: Why should luxury brands opt for a DTC model? How should brands keep up with DTC trends? When is wholesale more feasible than DTC? What else can brands do? Interested in luxury retail? Read Coresight Research’s recent coverage of global luxury department stores and luxury in the metaverse. Contents (Click to navigate) Introduction What’s the Story? Why It Matters To DTC or Not To DTC: Coresight Research Analysis Why Should Luxury Brands Opt for a DTC Model? How Should Luxury Brands Keep Up with DTC Trends? When Is Wholesale More Feasible than DTC? What Else Can Brands Do? The Rise of Digitally Native Luxury DTC Brands What We Think This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Three Things You Need To Know: Metaverse Pioneers—Fashion—The Web 3.0 Strategies of Adidas and NIKERising Above the Competition: Playbook for Emerging Brands To Succeed in a Crowded MarketRetailTech: Connected TV—Bringing the Store to the Comfort of Your SofaWeinswig’s Weekly: Everything You Always Wanted To Know About Grocery (But Were Afraid To Ask)
