Deep DiveLuxury Brands: To DTC or Not To DTC? Coresight Research March 15, 2022 Reasons to ReadLuxury brands have been gravitating toward the direct-to-consumer (DTC) model for years, and the pandemic has boosted this shift, putting the wholesale model in a fix. We discuss four key questions to explore the DTC model in luxury: Why should luxury brands opt for a DTC model? How should brands keep up with DTC trends? When is wholesale more feasible than DTC? What else can brands do? Interested in luxury retail? Read Coresight Research’s recent coverage of global luxury department stores and luxury in the metaverse. Contents (Click to navigate) Introduction What’s the Story? Why It Matters To DTC or Not To DTC: Coresight Research Analysis Why Should Luxury Brands Opt for a DTC Model? How Should Luxury Brands Keep Up with DTC Trends? When Is Wholesale More Feasible than DTC? What Else Can Brands Do? The Rise of Digitally Native Luxury DTC Brands What We Think Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Key Festivals and Holidays for Promotional Campaigns in China in 2026: CalendarAnalyst Corner: US Consumer Sentiment Varies by Age and Income—Uncovering Demographic Trends, with Aditya KaushikInnovator Profile: Azoma—Optimizing Product Visibility for AI-Driven and Agentic CommerceShoptalk Spring 2026: Day 2— AI, Fulfillment, Marketing and Brand Strategy Take Center Stage
