Deep Dive 11 minutes PremiumLuxury Brands: To DTC or Not To DTC? Coresight Research March 15, 2022 What's InsideLuxury brands have been gravitating toward the direct-to-consumer (DTC) model for years, and the pandemic has boosted this shift, putting the wholesale model in a fix. We discuss four key questions to explore the DTC model in luxury: Why should luxury brands opt for a DTC model? How should brands keep up with DTC trends? When is wholesale more feasible than DTC? What else can brands do? Interested in luxury retail? Read Coresight Research’s recent coverage of global luxury department stores and luxury in the metaverse. Contents (Click to navigate) Introduction What’s the Story? Why It Matters To DTC or Not To DTC: Coresight Research Analysis Why Should Luxury Brands Opt for a DTC Model? How Should Luxury Brands Keep Up with DTC Trends? When Is Wholesale More Feasible than DTC? What Else Can Brands Do? The Rise of Digitally Native Luxury DTC Brands What We Think This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: Insights Video: Retail Shrink and Loss-Prevention MethodsWeekly US and UK Store Openings and Closures Tracker 2023, Week 36: Wilko Drives UK Store Closures Past 1,000Three Things You Need To Know: Head-to-Head in US Drugstore Retailing—CVS Health vs. Walgreens Boots AllianceBEST at Retail: Brand Building—Storytelling Drives In-Person Store Visits
