Luxury Brands: To DTC or Not To DTC?

What's Inside

Luxury brands have been gravitating toward the direct-to-consumer (DTC) model for years, and the pandemic has boosted this shift, putting the wholesale model in a fix.

We discuss four key questions to explore the DTC model in luxury:

• Why should luxury brands opt for a DTC model?
• How should brands keep up with DTC trends?
• When is wholesale more feasible than DTC?
• What else can brands do?

Interested in luxury retail? Read Coresight Research’s recent coverage of global luxury department stores and luxury in the metaverse.

Contents (Click to navigate)

Introduction

What’s the Story?

Why It Matters

To DTC or Not To DTC: Coresight Research Analysis

Why Should Luxury Brands Opt for a DTC Model?

How Should Luxury Brands Keep Up with DTC Trends?

When Is Wholesale More Feasible than DTC?

What Else Can Brands Do?

The Rise of Digitally Native Luxury DTC Brands

What We Think