Loyalty Programs, Retail Media and More: Insights from DMEXCO 2024
10 minutes

Loyalty Programs, Retail Media and More: Insights from DMEXCO 2024

Primary Analyst:
Coresight Research
Contributors
Primary Analyst:
Coresight Research
Other Contributors:
Renee Hartmann, Contributor and Co-Author of "Next Generation Retail"
Event Coverage

What's Inside

DMEXCO (Digital Marketing Expo & Conference) 2024 took place during September 18–19, 2024, at the Koelnmesse exhibition center in Cologne, Germany. Each year, the event brings together marketing and media professionals, industry leaders and technology pioneers from around the world to explore key topics in the digital marketing space.

Coresight Research took part in the “From Bricks to Clicks: Loyalty Programs as the Catalyst for Omnichannel Insights” panel at DMEXCO 2024. We present insights from the panel, covering a range of topics, including loyalty programs and retail media.

Companies mentioned in this report include: Target , Tealium, Walkbase

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