Insight ReportLivestreaming Latest, December 2022: Live Shopping Takes Black Friday by Storm Coresight Research December 14, 2022 Reasons to ReadWe present recent market developments, reported performance of livestreaming by retail companies and three trends we have seen in the livestreaming space recently—including livestreaming during Black Friday. We also highlight other notable livestreaming events held by brands, retailers and livestreaming platforms in the past month. This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. Companies mentioned in this report include brands, retailers, social media platforms and technology providers: Bambuser, Bloomingdale’s Outlet, Coach, Firework, Macy’s, Newegg, NTWRK, Pinterest, Ralph Lauren, TikTok, Twitch, Verb Technology Company, YouTube and more Other relevant research: More on Black Friday The previous report in the series—Livestreaming Latest, November 2022: Capturing Singles’ Day and Holiday Shoppers and Expanding into Real Estate All Coresight Research coverage of livestreaming e-commerce Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Lower-Income Consumers’ Financial Sentiment Hits Record Low Amid Iran Conflict: US Consumer Survey InsightsUS CPG Sales Tracker: E-Commerce Jumps by One-Quarter as Online Food Sales Surge by One-ThirdWeekly UK Store Openings and Closures Tracker 2025, Week 49: Claire’s Closes 150 Stores; Oliver Bonas To Open 20 StoresRetail Shrink and ORC: Cargo Theft Hits Record Levels in the US, Retail Crime Costs Soar in the UK
