Insight Report 12 minutes PremiumChinese New Year 2025: New Trends—Domestic Travel and Subsidy-Boosted Spending Charlie Poon, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research January 29, 2025 What's InsideHappy Chinese New Year! In 2025 (the Year of the Snake), this major event in the Chinese calendar falls on January 29 (day 1 of the lunar calendar), with celebrations through February 12. How are consumers in China celebrating Lunar New Year? Dive into Spring Festival trends and retail activities, with a focus on travel and the impacts of government subsidies. We discuss what we have seen so far for Chinese New Year as brands and retailers compete to capture consumer spending, with photographs of retail in action in Hong Kong from the Coresight Research team. Data in this research report include: China retail market size, 2020–2025E Companies mentioned in this report include: Apple, JD.com, Midea, Tmall (Alibaba) Other relevant research: Key Festivals and Holidays for Promotional Campaigns in China in 2025: Calendar Retail 2025: China Retail Predictions US and China E-Commerce—Retail 2025 Sector Outlook: Online Sales To Maintain Strong Growth Momentum The China Retail Sales Databank brings together retail sales data to help you understand the trajectory of retail in China. This Databank is updated monthly. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: The Future of Pricing: How AI Is Transforming Price Planning in RetailHead-to-Head in Global CPG: Procter & Gamble vs. UnileverWeinswig’s Weekly: The US Consumer Economy Is a Game of Chutes and LaddersMacy’s Announces 150 Store Closures—A Turnaround Effort To Drive Performance