Insight Report 10 minutes PremiumLivestreaming E-Commerce Takes Off in the US Coresight Research July 22, 2020 What's InsideChina has a relatively mature livestreaming e-commerce market, but we are now also seeing momentum in the US as brands and retailers further explore the use of social media platforms to engage with consumers and boost sales. In this report, we discuss the following key topics: The market in China versus the US Selected retailers’ and social media platforms’ moves into livestreaming e-commerce in the US Livestreaming platforms in the US—including Amazon, Facebook, Instagram and TikTok In-video checkout functionality and its impact on purchasing conversion The power of social media influencers over consumer shopping behavior Multi-channel networks—proliferation in China and opportunity in the US We have explored livestreaming e-commerce in other recent reports, covering opportunities in the China market and the lessons that can be learned from beauty retail in China amid Covid-19. For more on the topic of social commerce, click here to read our findings from a 2019 Coresight Research survey of US social media shoppers. This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: 10 Insights from The Lead Innovation Summit 2023: Winning in Retail Through Immersive Experiences and Genuine Care2Q23 US Livestreaming Tracker: Video-Sharing Platforms Overtake Social Media as a Live-Shopping DestinationUS Consumer Tracker: Analyzing Cross-Shopping at Nonfood RetailersUS Consumer Tracker: Inflation Awareness Reaches Record High